Benchmark Team, Author at Benchmark Email https://www.benchmarkemail.com/blog/author/benchmarkteam/ Email Marketing Software Tue, 18 Mar 2025 15:18:02 +0000 en-US hourly 1 https://www.benchmarkemail.com/wp-content/uploads/2020/04/index.png Benchmark Team, Author at Benchmark Email https://www.benchmarkemail.com/blog/author/benchmarkteam/ 32 32 Cold Emails vs. Marketing Emails: What’s the Difference? https://www.benchmarkemail.com/blog/cold-emails-vs-marketing-emails/ https://www.benchmarkemail.com/blog/cold-emails-vs-marketing-emails/#respond Wed, 18 Dec 2024 09:00:43 +0000 https://www.benchmarkemail.com/?p=25142 Email marketing is still one of the most versatile tools in the marketing toolbox. There are many types of emails you can send your prospects and customers, and when you incorporate email automation, you can get creative and personalize your content, doubling down on email engagement.  For marketers balancing multiple responsibilities and priorities, understanding the…

The post Cold Emails vs. Marketing Emails: What’s the Difference? appeared first on Benchmark Email.

]]> https://www.benchmarkemail.com/blog/cold-emails-vs-marketing-emails/feed/ 0 Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines https://www.benchmarkemail.com/blog/unmissable-holiday-email-subject-lines/ https://www.benchmarkemail.com/blog/unmissable-holiday-email-subject-lines/#respond Thu, 12 Dec 2024 06:00:25 +0000 https://www.benchmarkemail.com/?p=36630 Similar to the concept of ‘banner blindness,’ where website viewers unconsciously or otherwise ignore online advertising banners, ‘inbox blindness’ is when recipients stop noticing certain emails in their inbox. Usually, the average officegoer receives 121 emails per day. It makes sense to ignore certain emails.  However, this is no gospel for brands, particularly during the…

The post Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines appeared first on Benchmark Email.

]]> https://www.benchmarkemail.com/blog/unmissable-holiday-email-subject-lines/feed/ 0 Best 18 Marketing Platforms for New Businesses https://www.benchmarkemail.com/blog/best-marketing-platforms/ https://www.benchmarkemail.com/blog/best-marketing-platforms/#respond Mon, 09 Dec 2024 07:23:00 +0000 https://www.benchmarkemail.com/?p=26832 Today, more than ever, digital marketing is a gamechanger for small businesses—new or old. With a digital presence through different marketing platforms, small businesses can now compete with top players in the industry in order to secure their share of profits from the target audience. Marketing platforms can help you to generate revenue for your…

The post Best 18 Marketing Platforms for New Businesses appeared first on Benchmark Email.

]]> https://www.benchmarkemail.com/blog/best-marketing-platforms/feed/ 0 Why and How To Re-Engage Your Email Leads https://www.benchmarkemail.com/blog/re-engage-email-contacts/ https://www.benchmarkemail.com/blog/re-engage-email-contacts/#respond Wed, 28 Aug 2024 07:00:04 +0000 https://www.benchmarkemail.com/?p=4894 Marketing is a contest for people’s attention. And that’s a big challenge, as you’re up against a lot of noise. Honestly, noise is only how marketers describe consumers’ other messages and distractions. If you can get and keep subscribers engaged email remains one of the most consistent channels to reach and motivate your target audience.
…

The post Why and How To Re-Engage Your Email Leads appeared first on Benchmark Email.

]]> https://www.benchmarkemail.com/blog/re-engage-email-contacts/feed/ 0 How to Put Together an Effective Email Subject Line (and Examples) https://www.benchmarkemail.com/blog/5-subject-line-tips-that-truly-work/ https://www.benchmarkemail.com/blog/5-subject-line-tips-that-truly-work/#respond Wed, 14 Aug 2024 06:00:29 +0000 http://bme2.flywheelsites.com/?p=8611 First impressions matter, and yes, love at first sight does exist. Your subject line serves as the initial interaction customers have with your email – yet for a lot of marketers and copywriters, it’s still only an afterthought. While we agree that the email itself is the star of the show, it doesn’t matter if…

The post How to Put Together an Effective Email Subject Line (and Examples) appeared first on Benchmark Email.

]]> https://www.benchmarkemail.com/blog/5-subject-line-tips-that-truly-work/feed/ 0 The Future of Smart Design: A Q&A with Benchmark Email’s Product Team https://www.benchmarkemail.com/blog/smart-design-product-interview/ Wed, 10 Jul 2024 06:00:27 +0000 https://www.benchmarkemail.com/?p=39605 As Benchmark Email continues to simplify email marketing for busy marketers with innovative tools, we had the opportunity to sit down with two key figures behind their latest AI project, Smart Design. Jeff Zimmerman, Chief Product Officer, and Paul Rijnders, Product Manager and the product lead for Smart Design, share their insights on the development…

The post The Future of Smart Design: A Q&A with Benchmark Email’s Product Team appeared first on Benchmark Email.

]]> The Ultimate Guide to Landing Pages https://www.benchmarkemail.com/blog/the-ultimate-guide-to-landing-pages/ https://www.benchmarkemail.com/blog/the-ultimate-guide-to-landing-pages/#respond Wed, 15 May 2024 06:00:29 +0000 https://www.benchmarkemail.com/?p=27031 There are many reasons businesses cultivate an online presence, but probably the most important is to generate and convert leads.  If you aren’t creating landing pages to help you take advantage of all the website traffic you receive, then you’re missing out on tons of opportunities to generate more revenue. When you spend so much…

The post The Ultimate Guide to Landing Pages appeared first on Benchmark Email.

]]> https://www.benchmarkemail.com/blog/the-ultimate-guide-to-landing-pages/feed/ 0 Sales Enablement in the Financial Sector: Tools and Strategies https://www.benchmarkemail.com/blog/sales-enablement-financial-sector/ https://www.benchmarkemail.com/blog/sales-enablement-financial-sector/#respond Tue, 19 Dec 2023 06:00:04 +0000 https://www.benchmarkemail.com/?p=36808 In the dynamic landscape of the financial sector, the role of sales teams has never been more critical. Whether it’s attracting new clients, retaining existing ones, or navigating intricate financial products, success hinges on the ability of these professionals to deliver value and close deals. Yet, achieving this prowess demands more than financial acumen alone;…

The post Sales Enablement in the Financial Sector: Tools and Strategies appeared first on Benchmark Email.

]]> https://www.benchmarkemail.com/blog/sales-enablement-financial-sector/feed/ 0 6 Essentials of Inbound Lead Generation Success https://www.benchmarkemail.com/blog/essentials-of-inbound-lead-generation/ https://www.benchmarkemail.com/blog/essentials-of-inbound-lead-generation/#respond Wed, 06 Dec 2023 15:59:59 +0000 https://www.benchmarkemail.com/?p=36782 There’s a reason inbound lead generation is prized by commercial organizations everywhere. After all, without leads, you don’t have a business. Unfortunately, it’s not always easy to get right. If you’ve ever wondered what key factors contribute to successfully attracting hot leads, you’ve come to the right place. This article explores six vital elements of…

The post 6 Essentials of Inbound Lead Generation Success appeared first on Benchmark Email.

]]> https://www.benchmarkemail.com/blog/essentials-of-inbound-lead-generation/feed/ 0