Marketing Automation - Benchmark Email

Email Automation vs. Marketing Automation: What’s the Difference?

Natalie Slyman — Thu, 13 Jun 2024 06:00:50 +0000

When it comes to digital marketing, automation has emerged as a game-changer, streamlining processes, enhancing efficiency, and driving results. While email automation and marketing automation are often used interchangeably, they serve distinct purposes and offer unique benefits. Let’s explore the differences between email automation and marketing automation and how each can empower your marketing efforts.…

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Automating Success: How Manufacturers Can Use Email Automation to Increase Efficiency

Jessica Lunk — Thu, 14 Dec 2023 06:00:05 +0000

In the manufacturing sector, where efficiency and precision are not just goals but necessities, email automation stands out as a powerful ally. With the right strategy, manufacturers can streamline communication, nurture leads, and maintain critical relationships with minimal manual effort. In this blog post, we’ll dive into how email automation can be the catalyst for…

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B2B Company? Here’s 3 Reasons You Need Marketing Automation

Benchmark Team — Thu, 23 Feb 2023 14:28:28 +0000

Are you getting enough attention to keep you sailing strong, or are you fighting against the currents without the right tools? Other businesses won’t know about your company or trust you if they don’t know you exist. You need to prove your value, show your company can be trusted and captivate interest. Companies are able…

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How Marketing Automation Can Improve Marketing Productivity

Benchmark Team — Thu, 23 Feb 2023 13:25:05 +0000

When you think of “marketing automation,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? What it really means is that you won’t have to do banal operational tasks like scheduling and publishing posts and emails. An autobot could do it…

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Get More Hours In Your Day: How Marketing Automation Turns Back Time

Benchmark Team — Thu, 23 Feb 2023 12:46:16 +0000

A day in the life of a marketer is akin to a juggling act. You have to plan out the day, check emails and respond to anything relevant, conduct a morning huddle with the team, monitor campaign performance, schedule social media posts, and more. While these tasks are critical, they can also be overwhelming and consume…

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Why Should You Be Using a Marketing Automation Tool? BenchmarkONE Users Weigh In.

Benchmark Team — Thu, 23 Feb 2023 12:41:57 +0000

If there was a way to work more efficiently, wouldn’t you do it? Marketing automation comes with an array of competitive advantages, all of them geared toward helping you accomplish more while putting in less work. That can pay off in big ways. According to recent research, 91 percent of marketers who use automation report that it’s crucial…

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Deliver Your Message To Your Target Audience On Multiple Platforms Using Marketing Automation

Benchmark Team — Thu, 23 Feb 2023 12:38:52 +0000

People receive messaging from brands and companies through a number of channels every day. For a cross channel marketing campaign to be truly effective and increase user engagement, it needs to reflect each of these channels. However, it’s also a major challenge for most cross channel marketers to deliver the right message on the right channel at the…

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How to Shorten the Lead Cycle with Marketing Automation

Benchmark Team — Wed, 01 Feb 2023 09:43:10 +0000

For small and lean businesses, marketing automation is a game-changer. Companies use it to automate repetitive tasks, create and schedule lead nurture campaigns, and facilitate sales follow-up, so nothing slips through the cracks. However, each marketing automation tool is not created equally. The more reliable and efficient your automation tool is, the more redundancies it…

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How to Use Tagging to Better Segment Your Contacts

Benchmark Team — Tue, 31 Jan 2023 10:25:39 +0000

The beauty of personalization is that it shows your leads that you know who they are. It shows them that you understand their issues, needs, and how your product or service fits within that equation. What’s even better is that it doesn’t require a ton of work on your end. You don’t need to individually…

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