Small Business - Benchmark Email

Customer Experience as a Competitive Advantage: Why It Matters More Than Ever

Natalie Slyman — Thu, 26 Sep 2024 06:00:34 +0000

Customer experience (CX) can be a massive differentiator in making or breaking a brand. Gone are the days when product quality or price alone could secure customer loyalty. A customer’s overall experience with a brand—across every touchpoint—determines whether they’ll return, recommend, or reject a brand altogether. As consumer expectations continue to rise, companies prioritizing and…

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Hyperlocal Email Campaigns: Targeting Neighborhood-Level Customers

Natalie Slyman — Tue, 13 Aug 2024 06:00:29 +0000

Email marketing continues to prove its worth as an excellent option for companies of all sizes to reach their target audiences. In fact, on average, email marketing yields a return on investment or ROI of $38 for each $1 that’s invested. Everyone knows the importance of local email marketing, but what if you could get…

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What Should My 2024 Small Business Marketing Goals Be?

Natalie Slyman — Tue, 23 Apr 2024 08:00:44 +0000

Most people start a small business because they have a great idea or a passion for a certain product or service. But that alone isn’t enough to run a successful company. You have to wear a lot of hats as a small business owner, including some that you might not have anticipated. And like it…

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18 Essential Small Business Marketing Strategies

Natalie Slyman — Tue, 09 Apr 2024 06:00:25 +0000

Let’s face it: there are a million and one small business marketing strategies out there, but if you’re like most business owners, you don’t have the endless budget and time to find the hidden treasures that lead to results. Also, determining which marketing strategy is most effective can take months of testing and evaluation. After…

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Inventory Management Best Practices: Reducing Costs and Improving Efficiency

Natalie Slyman — Tue, 28 Nov 2023 06:00:40 +0000

The holiday season, a time of festivity and celebration, presents a significant challenge and opportunity for retail stores. It’s a period marked by a substantial increase in consumer spending, making it crucial for retailers to have effective inventory management strategies in place. Efficient inventory management during this time is not just about stocking up on…

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Retail Sales Strategies for Peak Shopping Seasons: Black Friday and Beyond

Benchmark Team — Thu, 16 Nov 2023 06:00:22 +0000

For the retail sector, some events stand as towering peaks on the calendar, casting their shadow over the entire industry. These are the peak shopping seasons, and at the summit, you’ll find giants like Black Friday, Cyber Monday, and the holiday shopping frenzy. For retailers, these moments aren’t just dates on the calendar; they’re make-or-break…

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Navigating Digital Marketing Trends: Strategies for Small Businesses

Benchmark Team — Wed, 08 Nov 2023 06:00:52 +0000

Staying ahead of the curve is essential for small businesses aiming to make their mark. As technology continues to reshape consumer behaviors and interactions, staying attuned to the latest digital marketing trends is no longer a choice—it’s a necessity. In this article, we embark on a journey through the dynamic landscape of digital marketing, uncovering…

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Ditch the Office: Why Your Business Should Stick with Remote Work

Benchmark Team — Wed, 11 Oct 2023 07:00:48 +0000

In the wake of global disruptions, the traditional workplace has undergone a remarkable transformation. As organizations navigated the uncertainties brought forth by external forces, remote work emerged not only as a temporary solution but as a profound revelation of a new way forward. The conventional concept of a bustling office, once considered essential, has now…

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7 Digital Branding Tips for Your SMB

Benchmark Team — Thu, 28 Sep 2023 06:00:04 +0000

Your brand is your business. And when you’re a small-to-medium-sized business working with a limited budget and resources, getting smart with your digital branding strategy is key to seeing positive outcomes online. You may not have a large budget to work with a branding agency, outsource content creation, or hire a design and development team…

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