Inbound Marketing - Benchmark Email https://www.benchmarkemail.com/blog/category/inbound-marketing/ Email Marketing Software Fri, 07 Mar 2025 15:02:33 +0000 en-US hourly 1 https://www.benchmarkemail.com/wp-content/uploads/2020/04/index.png Inbound Marketing - Benchmark Email https://www.benchmarkemail.com/blog/category/inbound-marketing/ 32 32 The Future of Smart Design: A Q&A with Benchmark Email’s Product Team https://www.benchmarkemail.com/blog/smart-design-product-interview/ Wed, 10 Jul 2024 06:00:27 +0000 https://www.benchmarkemail.com/?p=39605 As Benchmark Email continues to simplify email marketing for busy marketers with innovative tools, we had the opportunity to sit down with two key figures behind their latest AI project, Smart Design. Jeff Zimmerman, Chief Product Officer, and Paul Rijnders, Product Manager and the product lead for Smart Design, share their insights on the development…

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]]> Unlikely Places to Wow Your Customers https://www.benchmarkemail.com/blog/wow-your-customers/ Wed, 26 Jun 2024 06:00:15 +0000 https://www.benchmarkemail.com/?p=39466 In the competitive world of marketing, finding innovative ways to delight customers can set your brand apart. While traditional touchpoints like customer service and product quality are essential, numerous overlooked moments in the customer journey present unique opportunities to create memorable experiences. By paying attention to these unlikely places, you can surprise and impress your…

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]]> B2B Lead Generation: The Ultimate Guide for 2024 https://www.benchmarkemail.com/blog/b2b-lead-generation/ Tue, 25 Jun 2024 06:00:42 +0000 https://www.benchmarkemail.com/?p=39454 Leads are the soul and blood of any business.  However, it can be quite a challenge to consistently find and manage a steady flow of leads that actually convert. In fact, 41% of marketers say generating more leads is one of the most prominent challenges they face. Meanwhile, 80% of new leads don’t make a…

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]]> 6 Essentials of Inbound Lead Generation Success https://www.benchmarkemail.com/blog/essentials-of-inbound-lead-generation/ https://www.benchmarkemail.com/blog/essentials-of-inbound-lead-generation/#respond Wed, 06 Dec 2023 15:59:59 +0000 https://www.benchmarkemail.com/?p=36782 There’s a reason inbound lead generation is prized by commercial organizations everywhere. After all, without leads, you don’t have a business. Unfortunately, it’s not always easy to get right. If you’ve ever wondered what key factors contribute to successfully attracting hot leads, you’ve come to the right place. This article explores six vital elements of…

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]]> https://www.benchmarkemail.com/blog/essentials-of-inbound-lead-generation/feed/ 0 How to ‘Jazz Up’ Your Email Capture Forms (And Secure High-Quality Leads) https://www.benchmarkemail.com/blog/email-capture-forms/ https://www.benchmarkemail.com/blog/email-capture-forms/#respond Tue, 11 Jul 2023 06:00:10 +0000 https://www.benchmarkemail.com/?p=35085 Email capture forms are a crucial component of any successful lead-generation marketing strategy. They provide a way to capture the contact information of your audience and build your email list.  However, are you struggling to capture high-quality leads through your email sign-up forms? Are potential subscribers ignoring your forms or abandoning them halfway through? If…

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]]> https://www.benchmarkemail.com/blog/email-capture-forms/feed/ 0 How to Build Your Email List Using a Lead Magnet https://www.benchmarkemail.com/blog/how-to-build-your-email-list-using-a-lead-magnet/ https://www.benchmarkemail.com/blog/how-to-build-your-email-list-using-a-lead-magnet/#respond Thu, 15 Jun 2023 07:00:03 +0000 https://www.benchmarkemail.com/?p=34769 Having an email list holds significant value for a business as it provides a direct and personal channel of communication with your target audience.  Unlike social media or other platforms where your reach may be limited, an email list allows you to connect directly with individuals who have voluntarily expressed interest in your business. This…

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]]> https://www.benchmarkemail.com/blog/how-to-build-your-email-list-using-a-lead-magnet/feed/ 0 How to Hand Off Marketing-Generated Leads to Your Sales Team https://www.benchmarkemail.com/blog/how-to-hand-off-leads/ https://www.benchmarkemail.com/blog/how-to-hand-off-leads/#respond Tue, 11 Apr 2023 06:00:25 +0000 https://www.benchmarkemail.com/?p=33909 You spend a lot of time, effort, and marketing budget generating valuable leads for your business. But what do you do with your leads once you’ve got them?  Having a plan in place ensures all that effort and money doesn’t go to waste. And making sure your marketing and sales team are aligned is the…

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]]> https://www.benchmarkemail.com/blog/how-to-hand-off-leads/feed/ 0 14 Small Business Inbound Marketing Mistakes and How to Avoid Them https://www.benchmarkemail.com/blog/b2b-inbound-marketing-mistakes/ https://www.benchmarkemail.com/blog/b2b-inbound-marketing-mistakes/#respond Wed, 29 Mar 2023 06:00:08 +0000 https://www.benchmarkemail.com/?p=29696 Whether it’s indiscriminate advertising or cold calls, the buyer’s benumbed senses are experts at shutting down the noise created by traditional outbound marketing practices. Today, the internet offers consumers a wealth of information on topics they want to explore. Hence, customer journeys begin before a company knows.  This is why small business marketers need a…

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]]> https://www.benchmarkemail.com/blog/b2b-inbound-marketing-mistakes/feed/ 0 Where Are Your Leads Coming From? Breaking Down Lead Sources https://www.benchmarkemail.com/blog/breaking-down-lead-sources/ https://www.benchmarkemail.com/blog/breaking-down-lead-sources/#respond Wed, 01 Mar 2023 06:00:28 +0000 https://www.benchmarkemail.com/?p=33299 If you want to generate leads, it’s important that you bring in a lot of traffic to your site. To make the most of your website, you need to identify the top traffic sources that provide your business with the leads it needs. In this blog post, we’ll break down the most important lead sources:…

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