Marketing - Benchmark Email

Beyond Email: Why an Integrated Marketing Campaign is Essential for New Rollouts

Natalie Slyman — Tue, 01 Apr 2025 06:00:25 +0000

When rolling out a new product, service, or feature, businesses often turn to email marketing as their go-to strategy for promoting their latest offering. Email is undeniably a powerful marketing tool, but relying solely on this one channel for a product launch can severely limit your reach and engagement potential. According to our recent email…

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Mastering ChatGPT for Marketing: What You Need to Know to Get Started

Natalie Slyman — Tue, 18 Mar 2025 06:00:11 +0000

As AI continues to reshape the marketing industry, ChatGPT is one of the most powerful tools at a marketer’s disposal. From content creation to data analysis, ChatGPT can help automate tasks, create workflow efficiencies, and generate high-quality output with minimal effort. However, for many marketers, the concept of AI can feel overwhelming. The good news…

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Generative Engine Optimization (GEO): SEO for ChatGPT and AI-Driven Search Engines

Isabel Delgado — Tue, 11 Mar 2025 06:00:37 +0000

SEO has long been the key to ranking on Google, but as AI-driven search engines like ChatGPT, Google’s Search Generative Experience (SGE), and other generative models become more prevalent, a new optimization strategy is emerging: Generative Engine Optimization (GEO). Unlike traditional SEO, which focuses on keywords and backlinks, GEO ensures your content is optimized for…

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The 80/20 Rule for Marketing: How to Focus on What Drives Results

Natalie Slyman — Thu, 06 Mar 2025 06:00:47 +0000

With limited resources and a vast array of strategies to choose from, marketers must prioritize their efforts to maximize results. This is where the 80/20 Rule, or the Pareto Principle, comes in. Initially observed by Italian economist Vilfredo Pareto in the late 19th century, the principle states that around 80% of effects come from 20%…

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A Marketer’s Guide on When to Automate and When to Delegate

Jessica Lunk — Wed, 05 Mar 2025 06:00:49 +0000

As a marketer, you juggle multiple tasks—creating content, managing campaigns, analyzing data, and engaging with audiences—all while trying to meet deadlines. In this hectic environment, you’re probably wondering if you should automate tasks or delegate them to other team members (if you’re lucky enough to have them). The answer isn’t one-size-fits-all; instead, it requires careful…

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Marketing in the Morning: How a 30-Minute Routine Sets You Up for Success

Natalie Slyman — Tue, 04 Mar 2025 06:00:39 +0000

As marketers, looming deadlines and creativity are at the forefront of every project. Establishing a solid morning routine can be the secret weapon for achieving peak performance. With the right strategies, a mere 30 minutes each morning can significantly enhance your productivity, increase your ability to focus, and set a positive tone for the day…

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Work Less, Achieve More: Why Marketers Need to Embrace Asynchronous Workflows

Natalie Slyman — Thu, 20 Feb 2025 06:00:24 +0000

The current work climate will be characterized by rapidly evolving workplace dynamics. The traditional 9-to-5 work model is increasingly becoming outdated. As organizations strive for flexibility and efficiency, asynchronous workflows have emerged as a powerful solution, particularly for marketers. We’ll explore the concept of asynchronous work, its advantages for marketing teams, and practical implementation strategies.…

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From Leads to Champions: How to Turn Clients into Brand Advocates

Jessica Lunk — Tue, 18 Feb 2025 06:00:38 +0000

Acquiring new leads is a constant struggle in and of itself, but turning those leads into loyal clients—and eventually brand advocates—is what can deliver long-term value. A brand advocate is a satisfied customer who organically promotes your product or service through positive word-of-mouth, referrals, and testimonials. Unlike traditional marketing, advocacy marketing relies on genuine customer…

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The Rise of Interactive Marketing: Why Engagement Matters More than Reach

Jessica Lunk — Thu, 13 Feb 2025 06:00:44 +0000

The shift from traditional to interactive marketing signals a fundamental change in how brands communicate with their audiences. True marketing success is no longer measured solely by reach and impressions. Now, engagement has taken center stage. Consumers expect personalized experiences and meaningful interactions that build trust and connection, making engagement more important than ever. Let’s…

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