Lead Generation - Benchmark Email

Effective Strategies for the Modern Marketer to Generate More Leads

Natalie Slyman — Thu, 02 May 2024 06:00:55 +0000

Mastering the art of lead generation and conversion is essential for businesses to thrive. From attracting potential customers to nurturing relationships and ultimately converting leads into loyal patrons, the journey from prospect to customer is multifaceted and requires a strategic approach. This comprehensive guide will focus on the first half of the customer journey: lead…

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Best Practices for Using Email Sign-Up Forms

Benchmark Team — Wed, 03 Aug 2022 06:00:21 +0000

If lead generation is a goal (which it should be), you’ve undoubtedly spent a lot of time and effort towards generating website traffic. And while increasing site traffic is a terrific goal to achieve, what you do with that site traffic is even more important. It isn’t enough to just send people to your site.…

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The Ultimate Guide to Lead Generation in 2022

guestauthor — Thu, 28 Apr 2022 07:45:22 +0000

Chances are, you and your business have been around the block a few times when it comes to lead generation. You’ve probably tried a few successful (and less so) strategies but haven’t landed on a reliable mix that you can ‘set and forget’ — allowing you to forget about creating leads and focus more on…

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How to Use Infographics to Generate Leads

guestauthor — Wed, 13 Oct 2021 06:00:51 +0000

Infographics are powerful visual communication tools. They have the ability to communicate information in an engaging way while holding the viewer’s attention and persuading them to act. Bringing up infographics in a conversation likely leads to associations with creating brand awareness, increasing user engagement, and driving website traffic. What you may be surprised to hear…

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6 Tips On How To Triple the ROI on Your Lead Generation Efforts

guestauthor — Thu, 02 Sep 2021 06:00:33 +0000

Leads are the lifeblood of any business, and a good lead generation strategy is key to long-term growth. Marketers and agencies focused on ROI are great at crunching the numbers and acquiring new leads. Unfortunately, quality leads often get lost as the workflow continues on. Interested prospects get left on read, long-term customers fall off…

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How to Harness Facebook Video Ads to Grow Your Email List

guestauthor — Wed, 19 May 2021 06:00:56 +0000

Email marketing is one of the most effective digital marketing strategies that help small businesses to grow and maintain their client roster. It is a conversion-rich strategy to keep your customers up to date about your business and foster a better relationship with them. Email marketing also promises a lucrative return on investment — it…

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The Correlation and Impact of SEO on Lead Generation

guestauthor — Thu, 13 May 2021 06:00:59 +0000

Lead generation isn’t easy by any means, and it’s one of the most challenging aspects of marketing that businesses face online. It may not be a major challenge getting followers or views on social media, but driving traffic to your site and turning visitors into potential customers is another game entirely. How do you optimize…

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