Manufacturing - Benchmark Email

Comprehensive Guide to Email Marketing for the Manufacturing Industry

Jessica Lunk — Tue, 26 Mar 2024 06:00:08 +0000

Email marketing has emerged as a pivotal tool in the manufacturing sector, diverging from general marketing approaches with its unique demands and opportunities. This sector, marked by its technical nature and niche audiences, leverages email marketing to establish a more intimate communication channel with its audience. Unlike the broad and often impersonal strategies employed in…

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Building Stronger Distributor Relationships with Targeted Email Campaigns

Natalie Slyman — Thu, 21 Mar 2024 06:00:28 +0000

As a manufacturer, your relationship with distributors is pivotal. They are your frontline sales force, the ones who get your products into the hands of the customers. In the digital age, email marketing has become a crucial tool in cultivating these relationships. However, it is not just any email blast that will do; it requires…

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Launching Success: Email Strategies for Announcing New Products and Upgrades in Manufacturing

Jessica Lunk — Tue, 30 Jan 2024 06:00:14 +0000

In the dynamic world of manufacturing, launching a new product or announcing an upgrade can be a pivotal moment for a business. Effectively communicating these developments to your audience is crucial for success, and email marketing stands as a powerful tool in this endeavor. With its direct and personalized approach, email can effectively convey your…

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12 Issues Affecting the Manufacturing Sector

Natalie Slyman — Thu, 18 Jan 2024 06:00:59 +0000

The manufacturing sector is unique. It encompasses a wide range of activities, from producing small components to assembling large machines or vehicles. This sector is crucial for the economy as it not only creates products but also generates employment, contributes to trade, and drives technological advancement and innovation. In recent years, the manufacturing sector has…

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Avoiding the Spam Folder: Email Deliverability Best Practices for Manufacturers

Jessica Lunk — Thu, 11 Jan 2024 06:00:54 +0000

In the manufacturing industry, where business relationships are the bedrock of success, effective communication is crucial. Email remains a cornerstone of business communication, but it faces a significant hurdle: avoiding the dreaded spam folder. The spam folder is like an abyss. Not only is it where your email message goes to die, but if your…

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Email List Maintenance: Keeping Your Manufacturing Audience Engaged and Updated

Natalie Slyman — Thu, 04 Jan 2024 06:00:52 +0000

Staying connected with your audience is important for every industry, including the manufacturing sector. Email marketing remains a powerful tool, offering a direct line to clients, suppliers, and partners. But to harness its full potential, regular email list maintenance is essential. Without it, you risk diminished engagement, increased costs, and damage to your sender reputation.…

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Segmentation Secrets: Crafting Personalized Email Content for Different Segments in Manufacturing

Jessica Lunk — Wed, 20 Dec 2023 06:00:51 +0000

In the realm of manufacturing, where the audience ranges from suppliers to end-users, the power of personalization cannot be overstated. Segmentation is the cornerstone of any successful email marketing campaign, as it allows for the delivery of tailored messages that resonate with each unique group. Let’s delve into the secrets of segmentation and how to…

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