Benchmark Recommends - Benchmark Email

The More You Send, The More You Know: Key Takeaways from Benchmark Email’s Email Marketing Quiz

Tue, 25 Feb 2025 06:00:29 +0000

Email marketing success often depends on experience, strategy, and consistency. To better understand marketers’ strengths, we launched our email marketing expertise quiz, which assesses everything from list management to automation and deliverability. One key trend stood out: marketers who send newsletters more frequently tend to have more knowledge and know-how of most email marketing practices.…

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How to Analyze Your Email Marketing Campaigns with ChatGPT

Wed, 22 Jan 2025 19:24:30 +0000

In the world of email marketing, every piece of data matters. Open rates, clicks, and conversions are more than just numbers—they are clear indicators of whether your campaigns are connecting with your audience and achieving your goals. Analyzing your email marketing campaign results not only helps you understand what works and what doesn’t, but also…

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Canva’s Visual Economy Report: Important Takeaways for Marketers

Thu, 16 Jan 2025 17:03:18 +0000

The latest Canva Report breaks down the visual economy and how it’s shaping the way we work, collaborate and market products and services. For marketers, this report offers invaluable insights into how design, technology, and innovation are transforming their craft. Whether you’re aiming to boost efficiency, streamline workflows, or leverage AI for better results, these…

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10 Social Media Experts Keeping Busy Marketers Informed (& Entertained) on LinkedIn

Wed, 08 Jan 2025 21:12:24 +0000

Marketers carry a lot of weight on their shoulders. Social platforms, algorithms and strategies change at the speed of light, and not always for the better (we’re looking at you, Meta). It can be daunting to keep up with trends while doing your day job at the same time. To help, we’ve curated this list…

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Check Content Planning Off Your List with our ChatGPT Content Plan Maker

Wed, 04 Dec 2024 22:43:09 +0000

December is crunch time for marketers. You’re juggling holiday campaigns, wrapping up year-end reports and trying to maximize sales during the most lucrative time of the year. At the same time, new year planning looms ahead. Wouldn’t it be nice if you could check one thing off of your list with ease and enjoy your…

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How to Put Together an Effective Email Subject Line (and Examples)

Wed, 14 Aug 2024 06:00:29 +0000

First impressions matter, and yes, love at first sight does exist. Your subject line serves as the initial interaction customers have with your email – yet for a lot of marketers and copywriters, it’s still only an afterthought. While we agree that the email itself is the star of the show, it doesn’t matter if…

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The Best Tool in Your Marketing Toolkit: You

Wed, 19 Jun 2024 06:00:28 +0000

As marketers, we’re constantly inundated with an ever-growing arsenal of tools designed to streamline processes, enhance creativity, and optimize results. From sophisticated data analytics platforms to AI-driven content creation software, the array of tools available can be overwhelming. Yet, amidst this technological bounty, one tool remains unparalleled in its impact and indispensability: you. As a…

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The Busy Marketer’s Guide to Choosing the Right Marketing Software

Tue, 18 Jun 2024 06:00:11 +0000

Marketing software is no longer a “nice to have” marketing tool. It has become indispensable for businesses of all sizes. From automating repetitive tasks to analyzing data and optimizing campaigns, the right marketing software can streamline processes, enhance efficiency, and drive results. However, with a plethora of options available, choosing the right marketing software can…

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Email Automation vs. Marketing Automation: What’s the Difference?

Thu, 13 Jun 2024 06:00:50 +0000

When it comes to digital marketing, automation has emerged as a game-changer, streamlining processes, enhancing efficiency, and driving results. While email automation and marketing automation are often used interchangeably, they serve distinct purposes and offer unique benefits. Let’s explore the differences between email automation and marketing automation and how each can empower your marketing efforts.…

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