Email Marketing - Benchmark Email

How to Create a Customer Onboarding Email Series That Runs on Autopilot

Jessica Lunk — Tue, 08 Apr 2025 06:00:40 +0000

Customer onboarding can make or break your customers’ experience with your brand, as well as set the groundwork for their customer journey. A well-designed onboarding email series can help new customers become familiar with your product or service, understand its value, and drive engagement and retention. By automating this series, marketers can nurture new customers…

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Avoiding Costly Compliance Mistakes in Email Marketing: A 2025 Legal Guide

guestauthor — Thu, 03 Apr 2025 06:00:17 +0000

Despite the barrage of digital marketing strategies companies use year after year, email marketing remains one of the most stable, highly targeted, and accurate marketing efforts. Statista projects the email marketing market will be valued at $18.9 billion by 2028, up from $8.3 billion in 2023. With the right strategies to maximize email marketing’s benefits…

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Cold Email and Email Marketing: The Differences and When to Use Each

Natalie Slyman — Thu, 27 Mar 2025 06:00:48 +0000

Email marketing is by no means a new strategy. Although it’s been around for years, many people confuse cold emailing with it. Although similar, these two strategies serve different purposes and require distinct approaches. For businesses that want to use email effectively to engage prospects and build relationships, they have to know the difference between…

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Why You Need to Show Unengaged Subscribers the Door

Natalie Slyman — Tue, 25 Mar 2025 06:00:28 +0000

Let us share a widely unknown fact: keeping your subscriber list pristine is just as important as growing it. When we discovered that an alarming 32% of respondents from our email quiz revealed that they do not remove unengaged subscribers from their lists, we were shocked. While adding new subscribers is often the focus, the…

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Leveraging Sensory Marketing in Emails: Adding a Multi-Sensory Appeal Through Design

guestauthor — Thu, 13 Mar 2025 06:00:43 +0000

Email marketing constantly evolves, with marketers seeking fresh ways to captivate audiences. In an age of spam, endless follow-ups, and AI-generated drivel, sensory marketing is an approach that can elevate the effectiveness of your email campaigns and make them stand out. Effective email use can evoke robust emotional responses by targeting multiple senses—even indirectly —ultimately…

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The More You Send, The More You Know: Key Takeaways from Benchmark Email’s Email Marketing Quiz

Natalie Slyman — Tue, 25 Feb 2025 06:00:29 +0000

Email marketing success often depends on experience, strategy, and consistency. To better understand marketers’ strengths, we launched our email marketing expertise quiz, which assesses everything from list management to automation and deliverability. One key trend stood out: marketers who send newsletters more frequently tend to have more knowledge and know-how of most email marketing practices.…

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Creating a Year-Long Email Marketing Calendar in Less Than an Hour

Allie Wolff — Wed, 12 Feb 2025 06:00:08 +0000

Do you ever feel like there aren’t enough hours in the day? There are so many things to accomplish for marketers that it can sometimes feel impossible. Take email marketing, for example. Developing a comprehensive email marketing strategy can often feel overwhelming, especially when juggling various tasks and deadlines. However, a well-structured email marketing calendar…

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How to Analyze Your Email Marketing Campaigns with ChatGPT

Isabel Delgado — Wed, 22 Jan 2025 19:24:30 +0000

In the world of email marketing, every piece of data matters. Open rates, clicks, and conversions are more than just numbers—they are clear indicators of whether your campaigns are connecting with your audience and achieving your goals. Analyzing your email marketing campaign results not only helps you understand what works and what doesn’t, but also…

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Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines

Benchmark Team — Thu, 12 Dec 2024 06:00:25 +0000

Similar to the concept of ‘banner blindness,’ where website viewers unconsciously or otherwise ignore online advertising banners, ‘inbox blindness’ is when recipients stop noticing certain emails in their inbox. Usually, the average officegoer receives 121 emails per day. It makes sense to ignore certain emails. However, this is no gospel for brands, particularly during the…

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