Social Media - Benchmark Email

Social Media Detox Trends: Should Brands Care About Digital Minimalism?

Natalie Slyman — Thu, 10 Apr 2025 06:00:59 +0000

As technology becomes an increasingly integral part of daily life, social media detoxes and digital minimalism have emerged as popular movements. People intentionally disconnect from social platforms to reclaim time, improve mental well-being, and reduce digital clutter. While this shift signals positive changes for personal health, it raises questions for businesses. Should brands be concerned…

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Beyond Likes: How to Measure Real Engagement in 2025

Natalie Slyman — Thu, 27 Feb 2025 06:00:34 +0000

As social media continues to evolve, vanity metrics like likes, follower counts, and impressions are no longer reliable indicators of success. In 2025, measuring real engagement means going deeper than surface-level metrics and focusing on meaningful interactions that drive brand growth, foster loyalty, and generate conversions. As algorithms become more complex and audiences become more…

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Mastering Social Commerce: How TikTok, Instagram, and Facebook are Changing Retail

Natalie Slyman — Wed, 19 Feb 2025 06:00:02 +0000

Social commerce has emerged as a powerful force in the retail landscape. By integrating shopping capabilities directly into social media platforms, brands are redefining the customer journey, turning casual browsers into enthusiastic buyers. Platforms like TikTok, Instagram, and Facebook are at the forefront of this transformation, creating immersive shopping experiences that enhance engagement and drive…

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10 Social Media Experts Keeping Busy Marketers Informed (& Entertained) on LinkedIn

Jessica Lunk — Wed, 08 Jan 2025 21:12:24 +0000

Marketers carry a lot of weight on their shoulders. Social platforms, algorithms and strategies change at the speed of light, and not always for the better (we’re looking at you, Meta). It can be daunting to keep up with trends while doing your day job at the same time. To help, we’ve curated this list…

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How to Grow Your Social Media Following Organically

Natalie Slyman — Tue, 08 Oct 2024 06:00:33 +0000

Social media was once just something fun to engage with. But now (and for some time), social media is a branding and marketing tactic every business should use. You may think that in order to manage your social media successfully, you need to hire a millennial influencer with over 10,000 followers. But the truth is,…

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Social Media Tips to Help You Strike Gold

Natalie Slyman — Thu, 19 Sep 2024 06:07:35 +0000

Why do some companies thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. As of the first quarter of 2020, there were more than 4.2 billion active social media users — a…

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Building Authentic Brand Connections on Social Media in a Post-Algorithm World

Natalie Slyman — Thu, 12 Sep 2024 06:00:24 +0000

The social media rules of engagement are constantly being rewritten. The shift toward algorithm-driven feeds, where paid content is prioritized, has made it increasingly more work for brands to connect with their audiences organically. In this post-algorithm world, brands must rethink strategies to foster genuine engagement and build authentic connections with followers. This article explores…

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Social Media Marketing Trends: What’s Hot and What’s Not

Natalie Slyman — Thu, 05 Sep 2024 06:00:01 +0000

As we approach 2025, the social media marketing landscape continues to evolve rapidly. Marketers face new opportunities and challenges as platforms change significantly, content formats shift and algorithms become increasingly sophisticated. To stay ahead of the curve, it’s crucial to understand the latest trends shaping the industry. Here’s a deep dive into what’s hot and…

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A Guide to Instagram Video Marketing for eCommerce Businesses

guestauthor — Wed, 05 Jun 2024 14:15:14 +0000

Over the years, eCommerce has evolved from just an alternative way to shop to becoming a regular part of our daily lives. As of 2024, retail eCommerce sales are expected to reach $6.3 trillion, and that number is going to reach even more unbelievable heights in the coming years. Traditional retail giants have opened their…

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