Natalie Slyman, Author at Benchmark Email

Social Media Detox Trends: Should Brands Care About Digital Minimalism?

Natalie Slyman — Thu, 10 Apr 2025 06:00:59 +0000

As technology becomes an increasingly integral part of daily life, social media detoxes and digital minimalism have emerged as popular movements. People intentionally disconnect from social platforms to reclaim time, improve mental well-being, and reduce digital clutter. While this shift signals positive changes for personal health, it raises questions for businesses. Should brands be concerned…

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Beyond Email: Why an Integrated Marketing Campaign is Essential for New Rollouts

Natalie Slyman — Tue, 01 Apr 2025 06:00:25 +0000

When rolling out a new product, service, or feature, businesses often turn to email marketing as their go-to strategy for promoting their latest offering. Email is undeniably a powerful marketing tool, but relying solely on this one channel for a product launch can severely limit your reach and engagement potential. According to our recent email…

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Cold Email and Email Marketing: The Differences and When to Use Each

Natalie Slyman — Thu, 27 Mar 2025 06:00:48 +0000

Email marketing is by no means a new strategy. Although it’s been around for years, many people confuse cold emailing with it. Although similar, these two strategies serve different purposes and require distinct approaches. For businesses that want to use email effectively to engage prospects and build relationships, they have to know the difference between…

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Why You Need to Show Unengaged Subscribers the Door

Natalie Slyman — Tue, 25 Mar 2025 06:00:28 +0000

Let us share a widely unknown fact: keeping your subscriber list pristine is just as important as growing it. When we discovered that an alarming 32% of respondents from our email quiz revealed that they do not remove unengaged subscribers from their lists, we were shocked. While adding new subscribers is often the focus, the…

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Breaking Through AI Noise: How to Create Unique, High-Value Content

Natalie Slyman — Thu, 20 Mar 2025 06:00:41 +0000

Artificial intelligence is revolutionizing content creation. This means marketers and creators face a new challenge: standing out in an increasingly saturated digital world. AI tools can churn out content quickly, often covering general topics and providing quick, digestible summaries. However, while AI effectively generates volume, it lacks the depth, creativity, and human connection audiences crave.…

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Mastering ChatGPT for Marketing: What You Need to Know to Get Started

Natalie Slyman — Tue, 18 Mar 2025 06:00:11 +0000

As AI continues to reshape the marketing industry, ChatGPT is one of the most powerful tools at a marketer’s disposal. From content creation to data analysis, ChatGPT can help automate tasks, create workflow efficiencies, and generate high-quality output with minimal effort. However, for many marketers, the concept of AI can feel overwhelming. The good news…

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AI Copywriting Tools: Can They Replace Your Content Writer?

Natalie Slyman — Wed, 12 Mar 2025 06:00:24 +0000

AI has revolutionized various industries, and content creation is no exception. AI copywriting tools, capable of generating high-quality text in seconds, have gained significant traction among marketers, business owners, and content creators. But as these tools evolve and advance, we’re left wondering: Can they replace human content writers? In this article, we’ll explore the capabilities…

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The 80/20 Rule for Marketing: How to Focus on What Drives Results

Natalie Slyman — Thu, 06 Mar 2025 06:00:47 +0000

With limited resources and a vast array of strategies to choose from, marketers must prioritize their efforts to maximize results. This is where the 80/20 Rule, or the Pareto Principle, comes in. Initially observed by Italian economist Vilfredo Pareto in the late 19th century, the principle states that around 80% of effects come from 20%…

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Marketing in the Morning: How a 30-Minute Routine Sets You Up for Success

Natalie Slyman — Tue, 04 Mar 2025 06:00:39 +0000

As marketers, looming deadlines and creativity are at the forefront of every project. Establishing a solid morning routine can be the secret weapon for achieving peak performance. With the right strategies, a mere 30 minutes each morning can significantly enhance your productivity, increase your ability to focus, and set a positive tone for the day…

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