guestauthor, Author at Benchmark Email https://www.benchmarkemail.com/blog/author/guestauthor/ Email Marketing Software Tue, 25 Mar 2025 15:03:05 +0000 en-US hourly 1 https://www.benchmarkemail.com/wp-content/uploads/2020/04/index.png guestauthor, Author at Benchmark Email https://www.benchmarkemail.com/blog/author/guestauthor/ 32 32 Avoiding Costly Compliance Mistakes in Email Marketing: A 2025 Legal Guide https://www.benchmarkemail.com/blog/email-marketing-compliance-mistakes/ Thu, 03 Apr 2025 06:00:17 +0000 https://www.benchmarkemail.com/?p=43951 Despite the barrage of digital marketing strategies companies use year after year, email marketing remains one of the most stable, highly targeted, and accurate marketing efforts. Statista projects the email marketing market will be valued at $18.9 billion by 2028, up from $8.3 billion in 2023. With the right strategies to maximize email marketing’s benefits…

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]]> Leveraging Sensory Marketing in Emails: Adding a Multi-Sensory Appeal Through Design https://www.benchmarkemail.com/blog/sensory-marketing/ Thu, 13 Mar 2025 06:00:43 +0000 https://www.benchmarkemail.com/?p=43545 Email marketing constantly evolves, with marketers seeking fresh ways to captivate audiences. In an age of spam, endless follow-ups, and AI-generated drivel, sensory marketing is an approach that can elevate the effectiveness of your email campaigns and make them stand out.  Effective email use can evoke robust emotional responses by targeting multiple senses—even indirectly —ultimately…

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]]> How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign https://www.benchmarkemail.com/blog/black-friday-email-subject-lines/ https://www.benchmarkemail.com/blog/black-friday-email-subject-lines/#respond Fri, 22 Nov 2024 06:01:23 +0000 https://www.benchmarkemail.com/?p=36635 With the holidays fast approaching, are your Black Friday email campaigns optimized and ready to go? You’ve got a great offer in store for your audience, your email creative is on-point, and your list is clean and ready to go.   But how good are your Black Friday email subject lines? During the most wonderful –…

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]]> https://www.benchmarkemail.com/blog/black-friday-email-subject-lines/feed/ 0 5 Advanced Techniques for Data-Driven Customer Segmentation in 2024 https://www.benchmarkemail.com/blog/data-driven-customer-segmentation/ Tue, 30 Jul 2024 06:00:27 +0000 https://www.benchmarkemail.com/?p=39872 Loyal customers are the lifeblood of any business. Understanding them through effective segmentation is critical to delivering personalized and relevant experiences that drive sustainable growth.  Unfortunately, customer segments are not static. They evolve as customers’ preferences, behaviors, and circumstances change.  Other times, customers may display traits spanning multiple segments, making assigning them to a single,…

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]]> Unlocking the Potential of Silent Videos in Email Campaigns https://www.benchmarkemail.com/blog/silent-videos-in-email-campaigns/ Wed, 12 Jun 2024 06:00:27 +0000 https://www.benchmarkemail.com/?p=39315 Silent videos in email marketing have shown promising results in terms of engagement and effectiveness. Adding a video to an email can increase open rates by 19%, and simply including the word “video” in the subject line can boost open rates by 6% over time. They’re steadily carving out a unique niche in email marketing…

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]]> A Guide to Instagram Video Marketing for eCommerce Businesses https://www.benchmarkemail.com/blog/instagram-video-marketing/ Wed, 05 Jun 2024 14:15:14 +0000 https://www.benchmarkemail.com/?p=39326 Over the years, eCommerce has evolved from just an alternative way to shop to becoming a regular part of our daily lives.  As of 2024, retail eCommerce sales are expected to reach $6.3 trillion, and that number is going to reach even more unbelievable heights in the coming years. Traditional retail giants have opened their…

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]]> Top 4 Email Marketing Service Providers for Small Businesses in 2024 [Detailed Analysis of Features and Pricing] https://www.benchmarkemail.com/blog/email-marketing-service-providers-for-small-businesses/ Thu, 22 Feb 2024 15:23:56 +0000 https://www.benchmarkemail.com/?p=37788 As a small business, you need your tools to be efficient and reasonably priced. If you’re working with a small team (or a mighty team of one), you don’t have the time to navigate clunky, complex tools. You need something simple and easy to use. Email marketing is a smart move for any small business…

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]]> Harnessing the Power of Nostalgia in Email Campaigns https://www.benchmarkemail.com/blog/nostalgia-in-email-campaigns/ Wed, 14 Feb 2024 06:00:57 +0000 https://www.benchmarkemail.com/?p=37397 Welcome to the intriguing world of nostalgia in marketing, where the past is not just remembered but celebrated and leveraged. In the rapidly evolving landscape of digital communication, tapping into the warm, reminiscent feelings of yesteryears can transform your email campaigns from mundane to memorable. Nostalgia, a sentimentality for the past, often evokes positive emotions…

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]]> The Benefits of User-Generated Content and Social Media Influencers in Email Marketing https://www.benchmarkemail.com/blog/user-generated-content-and-social-media-influencers/ https://www.benchmarkemail.com/blog/user-generated-content-and-social-media-influencers/#respond Wed, 03 Jan 2024 06:00:18 +0000 https://www.benchmarkemail.com/?p=36914 On average, your subscribers receive and send over 121 emails per day.  They’re inundated with emails, and reading an update on your brand is probably the last thing they want to spend time on (unless, of course, you’re Taylor Swift).  So, what can you do to win their attention and engage with them? The answer…

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