Jessica Lunk, Author at Benchmark Email

How to Create a Customer Onboarding Email Series That Runs on Autopilot

Jessica Lunk — Tue, 08 Apr 2025 06:00:40 +0000

Customer onboarding can make or break your customers’ experience with your brand, as well as set the groundwork for their customer journey. A well-designed onboarding email series can help new customers become familiar with your product or service, understand its value, and drive engagement and retention. By automating this series, marketers can nurture new customers…

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A Marketer’s Guide on When to Automate and When to Delegate

Jessica Lunk — Wed, 05 Mar 2025 06:00:49 +0000

As a marketer, you juggle multiple tasks—creating content, managing campaigns, analyzing data, and engaging with audiences—all while trying to meet deadlines. In this hectic environment, you’re probably wondering if you should automate tasks or delegate them to other team members (if you’re lucky enough to have them). The answer isn’t one-size-fits-all; instead, it requires careful…

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From Leads to Champions: How to Turn Clients into Brand Advocates

Jessica Lunk — Tue, 18 Feb 2025 06:00:38 +0000

Acquiring new leads is a constant struggle in and of itself, but turning those leads into loyal clients—and eventually brand advocates—is what can deliver long-term value. A brand advocate is a satisfied customer who organically promotes your product or service through positive word-of-mouth, referrals, and testimonials. Unlike traditional marketing, advocacy marketing relies on genuine customer…

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The Rise of Interactive Marketing: Why Engagement Matters More than Reach

Jessica Lunk — Thu, 13 Feb 2025 06:00:44 +0000

The shift from traditional to interactive marketing signals a fundamental change in how brands communicate with their audiences. True marketing success is no longer measured solely by reach and impressions. Now, engagement has taken center stage. Consumers expect personalized experiences and meaningful interactions that build trust and connection, making engagement more important than ever. Let’s…

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Canva’s Visual Economy Report: Important Takeaways for Marketers

Jessica Lunk — Thu, 16 Jan 2025 17:03:18 +0000

The latest Canva Report breaks down the visual economy and how it’s shaping the way we work, collaborate and market products and services. For marketers, this report offers invaluable insights into how design, technology, and innovation are transforming their craft. Whether you’re aiming to boost efficiency, streamline workflows, or leverage AI for better results, these…

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10 Social Media Experts Keeping Busy Marketers Informed (& Entertained) on LinkedIn

Jessica Lunk — Wed, 08 Jan 2025 21:12:24 +0000

Marketers carry a lot of weight on their shoulders. Social platforms, algorithms and strategies change at the speed of light, and not always for the better (we’re looking at you, Meta). It can be daunting to keep up with trends while doing your day job at the same time. To help, we’ve curated this list…

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Check Content Planning Off Your List with our ChatGPT Content Plan Maker

Jessica Lunk — Wed, 04 Dec 2024 22:43:09 +0000

December is crunch time for marketers. You’re juggling holiday campaigns, wrapping up year-end reports and trying to maximize sales during the most lucrative time of the year. At the same time, new year planning looms ahead. Wouldn’t it be nice if you could check one thing off of your list with ease and enjoy your…

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When to Use AI and When to Add a Human Touch: A Guide for Marketers

Jessica Lunk — Wed, 27 Nov 2024 10:52:35 +0000

As a well-rounded marketer, you’re juggling countless responsibilities across channels. Your time is limited, and the pressure to deliver results is constant. It’s no wonder artificial intelligence (AI) is top of mind. From streamlining repetitive tasks to crafting personalized experiences, AI is a game-changer—but only when used thoughtfully. The magic of effective marketing lies in…

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Email Subdomains 101: When, Why, and How to Use Them

Jessica Lunk — Tue, 05 Nov 2024 06:00:33 +0000

When it comes to email marketing, ensuring your campaigns reach customers’ inboxes and maintain optimal sender reputation is paramount. One essential tool for achieving this is an email subdomain. This guide will walk marketing managers through email subdomains, their importance, how to set them up, and best practices for naming them. What Is an Email…

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