In today’s digital marketing landscape, the use of AI-generated content is becoming increasingly prevalent. AI tools can help marketers create content quickly and efficiently, helping marketers meet tight deadlines and maintain a steady flow of fresh material. However, one major challenge remains: infusing personality into AI-generated content to ensure it is engaging and resonates with your audience. 

A bland, robotic tone can alienate readers and diminish the impact of your message. Here’s a tactical guide on how to add that much-needed human touch and personality to your AI-generated content.

1. Understand Your Brand Voice

Before you can infuse personality into your content, you need a clear understanding of your brand’s voice. Your brand voice is the unique way your brand communicates, characterized by its tone, style, and attitude. It should reflect your brand’s values and resonate with your target audience.

Tactics:

• Define Your Brand Voice: Create a detailed document that outlines your brand’s voice characteristics. Include descriptors like “friendly,” “authoritative,” “quirky,” or “professional.”
• Use Brand Voice Guidelines: Develop guidelines that include examples of your brand voice in action. Make sure to share these guidelines with your team to ensure consistency across all content.

2. Customize AI Content Output

Most AI content generation tools offer customization options. You can tweak the input parameters to influence the tone and style of the generated content.

Tactics:

• Adjust Tone Settings: Use the tone settings available in your AI tool to match your brand voice. Options typically range from casual to formal and can be fine-tuned to fit your needs.
• Provide Detailed Prompts: The more specific your prompts, the better the AI can align with your brand’s personality. Include context, desired tone, and specific phrases or styles you want to emulate.

3. Incorporate Human Touchpoints

To ensure AI-generated content feels more human, include elements that naturally come from human writers. This involves adding personal anecdotes, rhetorical questions, and expressions of empathy or humor.

Tactics:

• Add Personal Stories: Integrate brief anecdotes or examples that relate to your content. Personal stories are great because they make your content more relatable and engaging.
• Use Conversational Language: Include conversational elements such as questions, idioms, and colloquialisms. This makes the content feel more like a dialogue with the reader.
• Inject Humor: When appropriate, add light-hearted comments or jokes. Humor can humanize your brand and make your content more enjoyable to read.

4. Edit and Personalize AI Content

AI-generated content should not be used as-is. Always review and edit what your tool outputs to make sure it aligns with your brand voice and meets your quality standards.

Tactics:

• Review and Revise: Thoroughly review the AI-generated content for tone, style, and accuracy. Make necessary adjustments to align it with your brand’s personality.
• Add Personal Touches: Infuse unique phrases, stylistic elements, and personality traits specific to your brand. This helps differentiate your content from generic AI outputs.

5. Use Visual Elements

Visuals can significantly enhance the personality of your content. Images, graphics, and videos can convey emotions and brand personality more effectively than text alone.

Tactics:

• Include Branded Imagery: Use images and graphics that reflect your brand’s style and tone. Ensure they are consistent with your overall brand aesthetics.
• Create Custom Graphics: Design graphics that complement your content and highlight key points. Custom visuals can add a unique flair to your AI-generated content.

6. Engage with Your Audience

Engagement goes beyond the content itself. How you interact with your audience on social media, in comments, and through other channels can reinforce your brand personality.

Tactics:

• Respond to Comments: Actively engage with readers by responding to comments they leave you on your blog and social media posts. Use a tone consistent with your brand personality.
• Encourage User-Generated Content: Encourage your audience to share their experiences, stories, and feedback. Featuring user-generated content can add authenticity and relatability to your brand.

7. Implement Continuous Feedback and Improvement

The process of infusing personality into AI-generated content is ongoing. Regularly gather feedback and refine your approach to ensure your content consistently resonates with your audience.

Tactics:

• Solicit Feedback: Use surveys, polls, and direct feedback from your audience to gauge how well your content reflects your brand personality.
• Analyze Engagement Metrics: Track engagement metrics such as time on page, social shares, and comments to assess the effectiveness of your content. Use this data to make informed adjustments.
• Iterate and Improve: Continuously refine your content creation process based on feedback and performance metrics. Stay flexible and open to changes that can enhance your content’s personality.

8. Blend AI with Human Creativity

One of the best ways to ensure your content has personality is to blend AI capabilities with human creativity. Use AI to handle repetitive tasks and generate initial drafts but rely on human creativity for the final touches.

Tactics:

• Collaborate with Writers: Have human writers collaborate with AI tools. Writers can use AI-generated content as a foundation and then add their unique voices and insights.
• Use AI for Idea Generation: Employ AI tools to brainstorm topics and ideas, but let human creativity drive the development and execution of the content.

Conclusion: Striking the Right Balance

Infusing personality into AI-generated content requires a strategic approach that blends the efficiency of AI with the creativity and empathy of human writers. By understanding your brand voice, customizing AI output, incorporating human elements, and continuously refining your process, you can create content that resonates deeply with your audience.

In the ever-evolving digital landscape, maintaining a strong, consistent, and engaging brand personality is crucial. While AI tools can significantly enhance your content creation process, it’s the human touch that ultimately makes your content stand out. Embrace the synergy between AI and human creativity to produce compelling, personality-rich content that drives engagement and builds lasting connections with your audience.